immorak™ (immorak) wrote in whatcommunity,
immorak™
immorak
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This could change the way we watch wrestling...

TNN REBRANDING, USA NETWORK OFFICIAL COMMENTS ON WWE
- In a recent article that was printed by Reuters, it was reported that
TNN will have a new President, a newly created title for the cable
network who will replace TNN's Executive VP and General Manager. With
the change also comes a new type of branding, "television's first
entertainment network for men." With the help of WWE RAW, Star Trek and
CSI and other original series, TNN officials hope to be to men what
rival cable channel Lifetime is to women. However with RAW down 17% in
households over the previous year, the article states that wrestling may
not be the ideal program to build on. USA Network President Doug Herzog
said that USA - former home of WWE TV - had one of the biggest hits in
cable for many years with WWE, but found it impossible to build upon it.
He said that the wrestling audience is very particular, they come only
for wrestling and aren't interested in anything else on the channel.
http://www.wwe.com/news/headlines/1204736
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